A short audio slide show that explains the very basics of how web analytics tools collect data, regardless of whether they’re Yahoo! Web Analytics, Google Analytics, Webtrends, Adobe (Omniture) Sitecatalyst, Coremetrics, or (I assume) AT Internet.
Creating a conversion funnel from a Facebook Ad to an app on Facebook used to be a nightmare of tagging and Excel. Now, with Webtrends Apps, you can build a conversion funnel in just minutes. Plus, it uses Facebook’s own Ads API data, so you can find conversions for campaigns that already occurred.